Current augmented reality marketing campaigns drop products and other branded experiences into the consumers’ real world, creating a widely available immersive experience that is unique to the brand. These experiences are evolving as the next wave of immersive marketing is coming. Development tools like Google Anchors and ARKit 2.0 enable users to interact with one item in a shared environment … Read More
Why the Virtual Reality Consumer Market Will Flourish in 2018
With the new year fast approaching, 2017 can be considered as the year when virtual and augmented reality broke through the hype barrier. The last 12 months have been a relative success, with a number of significant events both in terms of hardware and ongoing consumer awareness. Virtual reality has been on the cusp of widespread use since Nintendo’s infamous 1995 … Read More
Greenlight Insights Announces Dates For VRS 2017
SAN FRANCISCO— The 2nd annual Virtual Reality Strategy (VRS) Conference will welcome industry professionals from around the world to San Francisco on October 25th and 26th. VRS 2017 takes place inside the Hilton Financial District San Francisco Hotel. Greenlight Insights predicts the virtual reality market will become a major global marketplace with total hardware, software and service revenues exceeding $70B generated … Read More