Current augmented reality marketing campaigns drop products and other branded experiences into the consumers’ real world, creating a widely available immersive experience that is unique to the brand. These experiences are evolving as the next wave of immersive marketing is coming. Development tools like Google Anchors and ARKit 2.0 enable users to interact with one item in a shared environment … Read More
Unity Raises $400 Million To Fuel VR/AR Strategy
Earlier this week, Unity Technologies announced it has raised $400 million in new funding from private equity firm Silver Lake Partners. Unity’s previous investors valued the San Francisco-based company at $1.5 billion but now value to the company at $2.6 billion. Unity, whose game engine speeds up the time it takes developers to produce a game, will use the new … Read More