Current augmented reality marketing campaigns drop products and other branded experiences into the consumers’ real world, creating a widely available immersive experience that is unique to the brand. These experiences are evolving as the next wave of immersive marketing is coming. Development tools like Google Anchors and ARKit 2.0 enable users to interact with one item in a shared environment … Read More
VRS Spotlight: Framestore VR
Experiential marketing encourages accessibility and provides the reach to consumers eager to experience content in new and immersive ways. Framestore has paved the path for marketers to express their vision using Hollywood-caliber visuals to construct effective marketing campaigns for the interactive technology. Earlier this month, Framestore VR Studio partnered with Intel, VALIS, xRez, and 8i to recreate the Smithsonian in … Read More