The last ten years have seen a digital transformation driven by ubiquitous computing. Consumers expect to have 24/7 access to the information and content to which they have increasingly become accustomed, and marketers can now leverage an omnichannel approach to consumer engagement, creating experiences that are no longer limited to a physical space. With this in mind, virtual, augmented and … Read More
VRS Conference 2017 Opens with Keynote Address by Accenture
What is driving and sustaining the use of immersive technology to improve internal service operations? Mary Hamilton, Managing Director of Accenture Technology Labs, will open the morning keynotes at Virtual Reality Strategy Conference 2017 on October 25-26 with a session titled, “Enterprise Spotlight: The Biggest Growth Opportunities for VR.” In the moderated keynote conversation with Clifton Dawson, CEO of Greenlight Insights, … Read More
We’re Not Playing Games: Enterprise VR Summit
VR: Not Just for Entertainment Virtual Reality 2.0 is not just for entertainment anymore. For the past few years, a growing number of companies outside of the entertainment industry has been quietly testing and implementing VR solutions. According to a recent Deloitte study, more than 150 companies across multiple industries, including 52 of the Fortune 500, are testing or have … Read More