Next Week’s xRS Week Will Show How Major Companies Use Virtual & Augmented Reality To Help Their Bottom Line

Greenlight InsightsAnnouncements

October 9, 2018, San Francisco–The third annual Virtual Reality Strategy Conference at XRSWeek 2018, produced by Greenlight Insights, will take place October 15-18 at the beautiful Park Central Hotel in San Francisco. Featuring presentations by top executives from companies involved in business and entertainment, this event is the key meeting for organization leadership working in xR – a catch-all term that incorporates VR (Virtual Reality), AR (Augmented Reality), and MR (Mixed Reality). During XRSWeek, attendees from several industries will learn about advances in technology and applications that provide genuine business benefits. Over 500 participants will hear from more than 75 speakers and experience dozens of demonstrations during this four-day event.

XRSWeek 2018 includes four distinct focused programs: the Virtual Reality Strategy Conference, the Immersive Media & Entertainment Summit, the Experiential Enterprise Summit, and the Innovation Junto. These programs address current and future applications of xR at work and play. Presentations at XRSWeek will include examples of xR in training, big data visualization, medicine, finance, marketing, design, location-based entertainment, in-home gaming, and much more. Sessions will include panel discussions led by Greenlight Insights’ team of analysts, plenary presentations by major industry stakeholders, and deep-dive breakouts with leaders in every aspect of xR development and implementation. In addition, for the first time this year, Greenlight’s Book Club will enable attendees to get autographed copies of several important books on xR.

Speakers for VRS 2018 include industry leaders from a wide variety of organizations, illustrating the broad acceptance of xR in commercial and industrial enterprises around the world. Confirmed speakers include executive representatives of Microsoft, Oculus, Qualcomm, Google, HP, Samsung, Unity, Accenture, Comcast Ventures, GREE Capital, HP Tech Ventures, Digital Domain, Skydance Interactive, The VOID, Two Bit Circus, United Rentals, Stanford University, McClatchy, Technicolor, Variety, and WIRED. They and other speakers will discuss the implementation of xR apps in dozens of real business cases, showing real ROI, and substantial positive business impact.

There are still a few seats available at VRS 2018. Register is open at

Press Contact: Patricia Martinez, 415-854-3282,

About Greenlight Insights

Greenlight Insights hosts the annual XRSWeek in San Francisco. Greenlight Insights provides proprietary and syndicated research as well as consulting services. Based in San Francisco, with offices in Boston and Denver, Greenlight Insights comprises a diverse team of highly-skilled industry professionals who offer deep expertise in xR markets.

For more information, visit, call 415-854-3282, or email